Post by account_disabled on Dec 31, 2023 16:13:09 GMT
These interactions continue into presales questions the purchase process support and even beyond. Our Referral Action Plan for ExpandWeb Based on our map here are a few of the things we did to improve our customer experience and encourage referrals We started setting expectations with potential customers early. Before a customer even buys our product we started setting expectations that we would ask them for a referral when we deliver on our promise. On the sales pages and other pages about our products we explain that our mission is they will want to tell their friends and coworkers about us.
This has the dual purpose of setting expectations that we are committed to their success and happiness and that we will ask them for a referral once weve delivered on that promise. We created a Customer Mobile App Development ServiceWelcome Kit that welcomes every new customer and helps them succeed. Another excellent suggestion from the book was to create a customer welcome kit. We followed this advice and created a customer download area so that each customer could log in and get access to the latest version of our software our support and stepbystep training guides. We added some unexpected bonuses for our customers in the customer welcome area.
For example we found that the biggest issue for many of our small business customersAwas learning how to do things in WordPress. So we licensed a series of short WordPress tutorial videos and included them free to our customers. We are also experimenting with other surprises for our customers like written thank you notes and gifts and other fun ways to let them know we care about them and their success. We now ASK for referrals at key points in the customer relationship and make it safe and easy for customers to refer us to their friends and family.
This has the dual purpose of setting expectations that we are committed to their success and happiness and that we will ask them for a referral once weve delivered on that promise. We created a Customer Mobile App Development ServiceWelcome Kit that welcomes every new customer and helps them succeed. Another excellent suggestion from the book was to create a customer welcome kit. We followed this advice and created a customer download area so that each customer could log in and get access to the latest version of our software our support and stepbystep training guides. We added some unexpected bonuses for our customers in the customer welcome area.
For example we found that the biggest issue for many of our small business customersAwas learning how to do things in WordPress. So we licensed a series of short WordPress tutorial videos and included them free to our customers. We are also experimenting with other surprises for our customers like written thank you notes and gifts and other fun ways to let them know we care about them and their success. We now ASK for referrals at key points in the customer relationship and make it safe and easy for customers to refer us to their friends and family.
